In order to reduce traffic accidents, we aim to promote the dissemination of messages on the need to be visible when moving around. This applies to pedestrians (schoolchildren and hikers), cyclists, motorists and skaters.
We will carry out the following actions over the next few years:
- We will donate part of the sale of our products to TRACE, the traumatic and acquired brain injury association, to be distributed among its contacts.
- We will disseminate information via Facebook and internationally about TRACE and the Plataforma visible-segura (a platform that promotes good road safety practices), which is made up of five organisations: PAT-APAT (the Spanish association for the prevention of traffic accidents), Stop Accidentes (a victims’ association), TRACE (the traumatic and acquired brain injury association), Asociación Catalunya Camina, and PTP (an association for the promotion of public transport). We will also publicise the information on events, news and involvement in the prevention of accidents and safe mobility that these associations send to us and disseminate it among more than 2,000 people (internationally) who have accepted us on their social networks.
In conjunction with the Plataforma Visible-Segura, we will be holding a Visibility Day on 30 October 2010, which will coincide with the changing of the clocks. The objective of this activity is to inform citizens about the need to wear visible clothing in order to avoid accidents.
- Barcelona City Council, together with Barnatresc, an organisation that brings together various ramblers’ associations in Catalonia, organises a monthly excursion in Barcelona which is free of charge and in which 1,000 to 1,500 people usually take part. We will participate in these excursions in cooperation with TRACE to inform people about the need to wear reflective elements that increase their visibility and reduce the risk of being knocked down by vehicles.