PAT - Prevención de Accidentes de Tráfico

What problem did you address/are you addressing?

On the occasion of the celebration of the European Night without Accidents (third saturday of october) we launched the campaign "TODAY I DRIVE" that consisted in divulge the designated driver. It lasted until the World Day of Remembrance of Victims of Traffic (third Sunday of November ). In collaboration with different restaurants, we launched the "TODAY I DRIVE" campaign, which consists in delivering a plate together with an explanatory brochure when delivering the menu to the diners so that, from the beginning of the night, it is clear who is the designated driver and therefore commits to not drinking alcoholic beverages. The messages highlighting the incompatibility of alcohol-drug and driving. We want more and more young and not so young people to use the designated driver and become an habit in their driving, with the certainty that they are helping to save lives!

SHARE WITH US YOUR OBJECTIVES:

  • Raise awareness and change social practices related with the consumption of alcohol and drugs and driving

LIST THE ACTIONS YOU CARRIED/ARE CARRYING OUT:

Dates: 
22/10/2016 to 27/11/2016
Actions: 

Definition of key messages (P(A)T)

Design of the flyers and the sheet iron (graphic designer)

Printing material (printing house)
Contact with restaurants (P(A)T)
Training waiters and restaurant staff (P(A)T)
Launch press release (P(A)T)

Launch of the campaign (P(A)T)

Diffusion in social networks ) P(A)T)

Who was/is your target audience?

  • 18-25 - Young adults
  • Adults

How did you evaluate/are you evaluating the success of your action?

Who carried/carries out the evaluation activities?

  • Internal Evaluation

PLEASE LIST THE INDICATORS YOU USE TO MEASURE SUCCESS

  • - The number of restaurants involved
  • - The number of participants
  • - The impact of the campaign on the press and social networks

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Attachments

Latest updates: 17/01/2018 | Top