The Hellenic Institute of Transport (HIT) promotes research results via public awareness campaigns in order to improve Greek mentality and culture when it comes to road safety and other basic transport issues.
The proposed actions and efforts are focused on two objectives:
- To further extend the training and advertising work performed by HIT in previous years.
- To extend the promotional work all over Greece with the help of sponsorships and support groups.
We will launch a public awareness campaign, involving the design of two to three TV and radio spots, some of them with the cooperation of famous singers who have an impact on young people. These spots will be broadcast every three months from 25 TV and 70 radio stations all over Greece. 3,000 posters and 500,000 leaflets will be distributed at petrol stations, bus stations, railway stations, airports and car rental offices. Also, some 60 interviews will be broadcast on 20 TV and radio stations. A total of 100 interviews will feature in about 20 newspapers each year. Some 500 multimedia tools (CDs) for educational courses will be distributed among driving schools and training DVDs will be distributed among 500 schools.
We will organise the circulation of a mini-van equipped with a driving simulator, which includes over 100 scenarios of all kinds and types of traffic, road and weather conditions, and emergency lanes. It can also simulate different concentrations of alcohol in the blood, as well as measure driver reaction times in dangerous situations before and after alcohol consumption; such features are unique not only in Greece, but throughout north-east Europe. The mini-van should be involved in about 80 information days per year all over Greece, at traffic police exhibitions, clubs, municipalities, schools, international trade fairs, etc. Specific promotion will be undertaken during the European Road Safety Weeks in the biggest shopping centres in Greece (Mall-Athens, Mediterranean Cosmos-Thessaloniki).
These actions aim to inform more than 6,500,000 citizens in Greece.
HIT will follow a basic internal evaluation procedure, such as a questionnaire able to evaluate the impact of the activities on public awareness and acceptance. The following will also be carried out:
- An external evaluation procedure, such as detailed report by the police force.
- A comparison will be made between the figures and statistics relative to the campaign period and figures and statistics relative to previous campaign periods or periods outside the running time of the campaign.
HIT intends to cooperate in all actions with partners such as the Greek Ministry of Transport and Communications, the Greek Ministry for Education, the FIA Foundation, the Automobile and Touring Club of Greece, the non-profit Greek Driving Schools Association (POEEOA), the Public Transport Services of Athens and Public Transport Services of Thessaloniki, several companies from the private sector (petrol companies, car rental companies, press companies etc), 25 TV and 70 radio stations.