The Lithuanian Breweries Association is a national non-profit organisation, and a member of the Brewers of Europe, representing the largest breweries in Lithuania and acting on behalf of their interests. It has six members.
In order to encourage the responsible consumption of alcohol, the Lithuanian Breweries Association commits to implement a preventative campaign targeted at all road users between 16 and 60 years old, warning about the risk of drink driving.
In the framework of the campaign, we will distribute 200,000 leaflets through our selling points and attached to motor magazines. We will transmit road safety messages in 500 spots, through our website and in the newsletter.
Moreover, we will include road safety as an essential part of every event organised by the Lithuanian Brewers, and are planning a special event later this year dedicated entirely to road safety and drink driving.
Collaborators involved: Breweries members, Ministry of Health of the Republic of Lithuania, Ministry of Education and Science, Police Force.
Period: June 2006 - October 2009