Small rural local authority providing a wide range of public services to local communities, including road safety education, training and publicity. Number of citizens: 400,000 Number of staff: 13,000

We plan to publicise and widen opportunities for the take-up of driver/rider refresher training linked to high risk routes. We plan to focus on four key driver/rider groups - young drivers aged 17-24, older drivers aged 55+, business drivers and motorcyclists riding larger engined machines. Our performance measure is to reduce KSI's (Killed and seriously injured) amongst these groups by providing training opportunities for at least 1,500 people per year for the next three years. We will use all media to raise awareness of the availability of training. We will focus on providing practical training but theory training/education will be used as a lead into practical training. Financial incentives will be offered to encourage participation. Some schemes will be provided free of charge, whereas others will involve a financial contribution towards training. The process will be planned with both internal and external partners through the co-ordinated Dorset RoadSafe partnership, which includes Dorset Police, Dorset Fire and Rescue Service, SW Ambulance Trust, Dorset Safety Camera Partnership, Borough of Poole and Bournemouth Borough Council. All employees who drive for business purposes for Dorset County Council (7,000 people) will be involved in the roll-out of the Authority's new Driving At Work policy. Publicity campaign materials will be developed with our partners and distributed to all customers/clients. Number of people targeted by our action: 350,000 Number of materials produced (leaflets, etc.): specific materials for each target group.

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