Shell Bulgaria EAD is part of Royal Dutch Shell plc. The company is present on the Bulgarian market since 1991 and currently has a network of 111 retail stations. Shell is a technology leader in innovative fuels development and utilizes its world-wide experience to provide Bulgarian drivers with highest quality fuel. At the same time the company has a number of long-term initiatives in the field of Corporate Social Responsibility, one of which is Road Safety. The company employs 80 people in Bulgaria.
Our core commitment to road safety is to continue working in this area targeting the following groups: staff, contractor drivers, customers, governmental officials.
For achieving better results in road safety for our staff we will conduct fatigue management training, we will continue to organise safety days, as well as to strictly follow the application of journey management plans and will make defensive driving trainings again. Shell Bulgaria has also managed to implement the Group rule which prohibits the mobile phone and hands free usage while driving; at the same time the local regulation allows drivers to use hands free. Thus we exceed the local legislation requirements.
In terms of contractors, we will continue the implementation of the Road Transport Safety Programme and the Annual Road Transport Safety Conferences, where we will involve as many external stakeholders as possible (including government authorities).
Engaging with external stakeholders (contractors, other companies, and government authorities) Shell will be able to transfer its best practices in the field to the relevant institutions in road transport safety. We will also continue to observe the KPIs (Key Performance Indicators) for the performance of contractors' drivers (speeding, working hours, harsh breaking, and harsh acceleration) which currently exceed the regulatory requirements and the practices other companies have in the same field. The results and the methods for their performance improvement with regard to road safety will continue to be discussed on regular meetings between Shell and the contractors' drivers and managers.
In 2011 Shell Bulgaria will participate in a national campaign which aims to increase the awareness of all drivers for seat belt usage at all seats (not just the front ones) and the use of special seats adapted for children. The campaign is initiated by the Ministry of Interior and is supported by the Dutch government. To address all customers which are also drivers we will continue to distribute at Shell Retail sites in Bulgaria the monthly Traffic newspaper at our cost.
Safety is responsibility of all staff and is lead and managed on day-to-day basis at all levels in Shell. For the separate target groups of our activities in the field of road safety there are different owners. HSSE (health, safety, security, and environment) professionals from the Distribution Department are responsible for managing road transport safety for contractors. There is a Corporate HSSE person who is responsible for handling road safety for staff. Activities in this field targeted at customers/ drivers and government authorities are dealt with by the Communications Department.