ERSCharter 2nd webinar: Road safety & media
The 'Road safety & media' webinar took place on 4 June 2014 at 11:00am CET.
Watch here the video recording, on our YouTube channel.
Here below, you can find the agenda and presentations:
Susanne Lindahl, Policy officer, Road Safety Unit of DG MOVE, European Commission
- The THINK! Campaign and its media strategy
Tim Lennon, THINK! senior campaign manager, Department for Transport, UK
- Media strategy to raise public awareness and influence political decision
Jean-Yves Salaun, General Delegate, La Prévention Routière, France
- Events and methods to attract media attention – examples of EYFRS and AVENUE project
Vassiliki Danelli-Mylona, President, Road Safety Institute "Panos Mylonas"
Sviluppo delle competenze e formazione
Sensibilizzare l'opinione pubblica
15-17 - adolescenti
18-25 - giovani adulti