Danish Brewers Association is the trade association and common voice for brewers and bottlers in Denmark. The purpose of Brewers of Denmark is to serve as the only Danish organisation, which lobbies for and disseminates the interests of the beer and soft drink industry towards the Danish parliament (Folketing), authorities, media and the public.

The Danish Brewers Association represents its members in organizations that are working internationally to promote the interests of the beer and soft drink industry.

Danish Brewers Association against drunken driving
The Danish Brewers Association undertakes initiatives and campaigns aimed at young people and their parents to promote a sensible alcohol culture. Among others, Brewers of Denmark campaigns against drunken driving.

Regionally

The Danish Brewers Association has engaged in a co-operation for 2010 with the Danish Road Safety Council for Mid and West Jutland. The focus of the co-operation is the prevention of drink-and-drive behaviour. A total of 332 pairs of BAC (Blood Alcohol content) goggles will be handed out to municipalities, drivers' schools and youth clubs. These glasses simulate the effects of impairment due to alcohol consumption, including reduced alertness, slowed reaction time, confusion, visual distortion, alteration of depth and distance perception, reduction of peripheral vision, poor judgement and decision making, double vision, and lack of muscular coordination.

BAC goggles will also be addressed in training sessions for pursuers of drivers licence for cars and motorbikes.

As part of the campaign, a webpage will be developed and a number of leaflets will be produced.

 

 

Multinationally

The Danish Brewers Association wishes to pledge for the establishment of a "traffic task force" within Brewers of Europe. It should be a forum aimed at sharing knowledge and best practices. This would also contribute to sister organisations throughout Europe doing more road safety work, thereby fulfilling the objectives of the European Road Safety Charter.