On 6th April 2009 was hold at the Piazza Audiffredi (Cuneo) and the Hall of Honour, Municipality of Cuneo, in Italy, the press conference to present the project for road safety education "Choose Safety – Move with Intelligence", promoted by the Fondazione Cassa di Risparmio di Cuneo.
The tradition and mission of the Fondazione Cassa di Risparmio di Cuneo is a strong and solid relationship with community and education. Therefore now it supports activities within the project “Choose Safety – Move with Intelligence” that will be made available to the community in order to reduce drastically road accidents. The Fondazione Cassa di Risparmio di Cuneo will involve technicians, administrators, communication experts, and, in particular trainers, who can use it within the educational classes for road safety.
Starting with young children, the aim is to strengthen awareness that there are two specific behaviours to be taken into consideration in order to reduce the risk of accidents: self-protection and the choice of transport means. This is not only an important vital task for the parents, but also for those who have a social responsibility, those who educate young people at all levels of school and those who inform the public day after day.