Italy | Enterprise

Wine cooperative with 88 members; produces and processes wine products.

Over the next three years, Cantine riunite del Cirò e del Melissa will carry out the following initiatives to promote road safety:

• Distribution of information material, such as flyers, featuring explicit messages on road safety, at the ten most important exhibitions attended annually by thousands of people.
• Posting of advertising billboards on road safety on road 106, which is used by thousands of people, particularly during the summer months.
• Use of the website and e-mail address (there are some 200 people on the mailing list) to publish and send messages to raise user awareness.
• Messages to encourage safe driving on the 3,000 or so tax receipts issued annually.
• Production of small labels containing information, to be attached to the bottles on sale.

The various messages will be studied and produced with the help of the staff of the Road Safety Monitoring Centre of the province of Crotone.