Italy | Enterprise

Hairdressing salon in Crotone, with seven members of staff and approximately 1,000 clients.

In order to promote road safety, we will undertake to carry out the following initiatives over the next three years:

• Put up an advertisement on one of the main city streets, so that it may be seen by approximately 60,000 people.
• Design and create an awareness message to be sent by SMS, used in general to convey information to regular clients, which will be sent to approximately 1,000 users every 45 days.
• Design information and awareness messages to feature on 300 promotional gadgets and gifts.
• Print road safety information and awareness pamphlets to be on display in the shop.
• Publication of information and awareness messages on the website.

The information messages will be designed by internal staff members in collaboration with the Road Safety Monitoring Centre of the province of Crotone.