Production and sale of oil and wine (approximately 10,000 bottles of oil and 70,000 bottles of wine annually). Agritourism. The farm/winery receives between 2,000 and 3,000 tourist visits per year.
Warning about possible road accident risks related to the consumption of alcohol by means of a message printed or attached to receipts (some 40,000).
Together with the monitoring centre of the province of Crotone, we will produce small leaflets containing suggestions regarding road safety, which will be presented together with the bottles (approximately 200/300 in June, July and August).
Distribution of information pamphlets during peak tourist periods (around 200/300 in June, July and August).
Christmas hampers containing our produce and single-use breathalysers (100).
Distribution of information material in e-mail attachments.
Duration of the initiative: 1.6.2007 – 1.6.2010