France | Association

Entreprise & Prevention gathers 20 companies producing wines, beers and spirits, with the purpose of discouraging alcohol abuse and promoting responsible consumption. The association focuses on information campaigns targeting mainly young people, in partnership with other parties involved in prevention as the French road safety authority (Sécurité Routière).

• To supply 10 000 discos and pubs with a fixed electronic breathalyser equipment over the three next years.
• To support this programme by a large communication campaign aimed at discos owners as well as consumers.
• First equipments to be delivered in June.