AKK-Motorsport ry, i.e. the Finnish Automobile Sport Federation, is the National Sporting Authority for motorsports. It is the country's representative in the Fédération Internationale de l´Automobile (FIA). As the national governing body, the Federation promotes motorsports in Finland and is responsible for building its overall public image.
Number of Ordinary Members: about 32,000 individual members.
Number of Professional members: 325 affiliated member clubs.
Number of staff: 10.
We commit to participate in the Finnish Health Promotion Centre's anti-drink driving team's campaign called "Don't forget to thank your mate tomorrow" in the next 3 years. We will promote the campaign at motorsports competitions, at youth meetings, in schools and at racing circuits during test-drive sessions approximately 20 times a year mainly in the summer period. In the frame of this campaign we will distribute campaign materials to spectators and competitors at our races, to participants in the Federation's youth meetings and training courses, and to drivers practicing with their own private cars at racing circuits.
The materials that we distribute give specific advice to prevent drunk persons from driving. The best way to prevent accidents is to persuade persons who drink, not to drive. Our message is that everybody is normally responsible for themselves and for their own acts, but when it comes to road safety, we all become responsible for everything and everyone. The campaign message is to act to prevent drunk driving. If needed, friends should take a drunk person's car keys away in order to prevent that person from driving.
The main aim of the campaign is to maintain current driver behaviour. Instead of giving instructions, the campaign reinforces social norms so that individuals can find their own solutions.
Target group: Federation members (32,000 people) and spectators at national races and events.
Materials: 35,000 leaflets.