The Association was founded in 2011 with the intention of stopping the daily road carnage.
Life-Onlus members, united by the pain suffered due to the loss of loved ones or by being sensitive to the subject, decided to invest their resources and commit themselves to this project. The purpose of the Association is to promote information, awareness and prevention campaigns on dangerous situations in order to increase road safety and generally, to achieve the goal of reducing possible accidents and road victims.
This year, Life Association carried out a significant road safety education activity in schools, a path of information and prevention about road safety issues and carried out important projects such as "Securtir" (a travelling truck that stops in some squares of the Salerno Province to raise high school students’ awareness) etc.
Over the next 3 years, the Association will conduct the following activities:
- Briefings and training in various institutions of higher and lower education throughout the Province of Salerno. The aim is to speak to teenagers about road safety, the value of Life, with practical demonstrations of first aid and more. It is expected to raise awareness in approximately 15,000 teenagers a year.
They will project several DVDs in schools, in collaboration with the Police, Carabinieri, Italian Automobil Club and the Province of Salerno in order to increase road safety culture.
1,000 brochures will be printed – 10,000 flyers - 300 posters - 500 DVDs that will be distributed in schools.
- The song "L'unica cosa che so" (The only thing I know) will be promoted at national level, with the related video of Fabio De Vincenti, a young artist from Turin, who wrote this song with the aim of telling people about two important aspects: the negative effects of alcohol and drugs on driving.
For this purpose, radio, TV and newspaper campaigns will be launched.
- The “Black Point” project will be expanded even more, a campaign for signalling dangerous parts of the roads to authorities responsible for road management. The warnings will be seen through our web portal (www.lifeonlus.eu) where there is a special section dedicated to this issue. The campaign has already gathered about 140,000 followers and the number will increase in the next few years.