MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

What problem did you address/are you addressing? 
The aim of the DDAD initiative is to further reduce the number of accidents caused by alcohol. For the following reasons, it is aimed primarily at young drivers between the ages of 18 and 24. The initiative ’DON’ T DRINK AND DRIVE’ has existed since 1993 and is thus one of the oldest ongoing traffic safety initiatives in Germany. The initiative changed the conception several times during this period. Since 2014 the initiative is particularly targeting vocational colleges with the concept of the ‘DDAD Academy’.
SHARE WITH US YOUR OBJECTIVES: 
Reduce the number of accidents caused by alcohol
LIST THE ACTIONS YOU CARRIED/ARE CARRYING OUT: 
Date 
Thursday, 1 June, 2017
Name of action 

The individual components of the initiative are as follows:
a) the event component ‘DDAD Academy’ 
−  Implemented in 2014. Concept is particularly targeting vocational colleges
 −  Using among other means a computer-­‐controlled driving simulator, the campaign is reaching a young, car-­ Conscious target group whose members are opinion leaders in their circles of friends when it comes to the topic of ‘cars’ and who are therefore credible multipliers of the message DDAD
 − Informs students at eye level and without accusatory finger-­‐pointing about the risks and consequences of alcohol in traffic
 −  Promotes responsible conduct concerning alcoholic drinks 
−  Past patrons have included the transport ministries of the states of North Rhine-­‐Westphalia, Saxony-­‐Anhalt and Baden-­‐Württemberg 
−  Ford-­‐Werke GmbH provides the vehicles which are used for the events of the ‘DDAD Academy’ as well as the main prize of the ‘DDAD Academy competition’.
b) website and Facebook fan page
 www.ddad.de (relaunch in April 2017) offers stakeholders and target group communication information on subjects of the campaign as well as on risks and consequences of drink driving
www.facebook.com/ddad, serves as a platform for debate on issues concerning driving under the influence of alcohol, focus on young drivers as a high-­‐risk group
 
c) DDAD PARTY BOX
 - Gastronomy operations and event organisers may raise awareness for the issue of drink driving by using the ‘PARTY BOX‘ (drip mats, aprons, posters, stickers) for events
 -offline ‘presence on the scene’ prevents alcohol rides

How many people did you reach/have you reached? 
Describe the characteristics of your target audience 
Statistics tell us that this group is involved disproportionately frequently in car accidents. There is a legal alcohol ban for novice drivers and drivers under the age of 21 in Germany. Young drivers face increased risk on the road due to a combination of facts: lack of experience on the road, increased social activity includes a greater exposure to alcohol, risky biological and behavioural traits, sensivity to popularity and peer pressure
How did you evaluate/are you evaluating the success of your action? 
The evaluation is based on qualitative and quantitative indicators:Qualitative indicators: − survey among 24 schools (2014-­‐2016): 90% of respondents stated that the ‘DDAD Academy’ improved knowledge concering the risks and consequences of drink driving. - Average mark obtained by the ‘DDAD Academy’: 1,5 (1=very good, 6=bad). - Online survey among 163 clubbers (2009-­‐2011): 70% of respondents rated the driving simulator as ‘very good’ (41 percent) and ‘good’ (29 percent)Quantitative indicators:− 27 successful assignments of the ‘DDAD Academy’− 99 media reports since 2014− past events of the ‘DDAD Academy” reached a total of 5.000 young drivers− Facebook followers: 9.000 and Facebook users: 750.000− website visitors: 1.170.000, − page views: 2.500.000− 900 PARTY BOXES
When did/will you carry out the evaluation? 
after intervention
PLEASE DESCRIBE THE EVALUATION TOOLS YOU USE I.E. SURVEYS, INTERVIEWS, FOCUS GROUPS, ETC. 
Survey among road users
Focus on high-­risk group of young drivers
Year-­round operation of the initiative
Attachments