Idea Comunicazione Progetto will reinforce its own initiatives linked to the promotion of road safety through partnerships with public, private and social private bodies and institutions, operating continually from a network perspective and with a multidisciplinary approach.
Over the next three years, in order to promote its own road safety commitment, Idea Comunicazione Progetto will carry out the following in particular:
1. Information actions on the issue will be reinforced. In order to do so, from January 2009, the company will produce two articles per month on the issue of road safety, to be published in national magazines.
2. Awareness will be raised among the experts and decision-makers who are part of Barbara Riva network, so that they can identify traffic calming interventions for more vulnerable users. This will be achieved through psychological, pedagogical and communication guidelines (above all when such traffic calming interventions are aimed primarily at children).