Toyota Caetano Portugal is a company in the Salvador Caetano Group and has 670 employees. Main activities: It imports light commercial and passenger vehicles, mini-coasters and load-moving machines, and also provide after-sales service. Approximately 50% of production is exported to other parts of Europe.
Toyota Caetano Portugal commits to raise awareness of and foster discussion on road safety, working to unite companies, the community and NGOs to increase road safety through a three-year action plan employing the following strategy:
We will use communication channels to provide information for employees, clients, the community and the media regarding techniques and experiences in safe driving. The information transmitted will include: advice for defensive driving and safety; the problem of driving under the influence of alcohol or drugs; and the need to adjust one’s driving to weather conditions, maintain the speed limit, not use cell phones while driving and always give pedestrians the right of way.
This initiative should reach our 670 employees, some 1,000 collaborators in our retail network and 20,500 clients.
In each new Toyota we sell, we will include a manual of good practices and tips for safe and efficient driving. In addition, we will further distribute the manual via initiatives targeting the public at large, with the expectation of raising awareness among some 100,000 people. These initiatives will be carried out on days dedicated to specific themes, such as Memory Day or Road Safety Week, as well as in weeks preceding major holidays in which the motorways fill up, such as Easter. The material will be distributed in Toyota showrooms and in public spaces, in collaboration with NGOs.
We will carry out campaigns against driving under the effects of alcohol and the risks of driving at high speeds targeting young students. Our aim is to raise awareness among 100 people per day. We expect the campaign to be operative for a month every year. We will bring a simulator to university campuses for a month in October/November to simulate driving under the effects of alcohol in order to raise awareness of the danger of driving while intoxicated.
We will inform opinion-makers and the media of technologies available for reducing the number of traffic accidents, annually involving them in technical seminars. We will also foster and participate in colloquia, round tables and lectures on road accident prevention.
We will provide support for and sponsor awareness-raising measures on road safety by NGOs, joining forces to divulge the days dedicated to road safety, such as Memorial Day or Accident Victim Day, or the Traffic Accident Prevention Week. The NGOs involved will be ACA-M, Gare and the Portuguese Red Cross.