Publicações Da Costa, Lda
Portugal | Enterprise
Da Costa Publishing, Lda is a publisher specialised in motoring. It employs around 30 people and publishes 3 weekly magazines: 2 on cars and one on motorbikes. Auto Compra e Venda, with a circulation of more than 26,000 copies* per month is a market leader, as is Topos & Clássicos, with a circulation of around 20,000. Moto Compra Venda is the most recent magazine in the group, with 5 years of existence and a circulation of around 16,000 copies.
* Regarding fortnightly publishing
During the next three years, we will report on the goals, campaigns and progress of the European Road Safety Charter, translating this involvement into an editorial policy aimed at promoting a more responsible attitude on the part of drivers and users of the roads in general. This action will manifest itself in all our textual and image content, and we will divulge this attitude and its implications for society in general to our readers through the magazines and through future media.
- We will continue to publish articles dedicated to road safety with an emphasis on technological progress, and will call attention to successful road safety initiatives in other countries. Based on the type of readers, these topics will mainly be addressed in Moto Compra Venda, which is read by a younger and more vulnerable audience, but certain technical or statistic aspects will also have a place in Auto Compra e Venda, in a new section with news from the trade and industry. The total number of copies published each month by Publicações Da Costa, Lda is over 56,000 copies.
- 2) We will launch the website Moto Compra Venda, which will be online within the next 2 months. On the site, road safety will be highlighted with a section called "Did you know…" in which important aspects of the motorway or safety code will be approached.
Naturally, since space is not limited on the Internet, articles and reports on safety can be highlighted better and covered in a more detailed way than is possible in a weekly paper magazine. Through the archive facility, these will be available for consultation indefinitely.
At this moment we do not have numbers on visits to the site because it is not yet online, but our goal is to regularly reach 80,000 hits per month.
Lisboa 20 de Junho de 2008