Spain | Enterprise

Sala Metro is a discotheque based in Amposta (Tarragona). It has 50 employees and approximately 3,000 customers every weekend.

Sala Metro, as a leisure company, undertakes to carry out the following actions related to customer road safety:

1. Together with local town councils, we will create a public transport network from various towns to and from Sala Metro, so that our customers do not use their own vehicles. This service will be promoted via youth information points and the municipal youth ministry. Sala Metro will give a 75% discount to al those who use the bus. It will also promote this service via its normal publicity channels (radio, website, magazine, posters and SMS). Partnering town councils:
   • Council of l’Ametlla de Mar (Tarragona). It will provide a 54-person bus every four weeks.
   • Council of Sant Jaume d’Enveja (Tarragona). It will provide a 54-person bus every four weeks.
   • Council of Deltebre (Tarragona), providing two 54-person buses every two weeks.
   
   Those towns in the direct vicinity of the discotheque are in the provinces of Castelló and Tarragona.
   Our objective is to bus in, every weekend, a minimum of 300 people from different towns. Sala Metro will promote these agreements with councils via letters and telephone calls to the councils of all of the towns, with subsequent visits to interested councils.
   We will put up road safety banners in those buses transporting our customers from the various towns to Sala Metro.



2. We will provide our customers with approved blood alcohol testers at the exit to the discotheque. We will encourage those customers leaving the discotheque in their own vehicles to test their blood alcohol level by asking them to carry out a test with out blood alcohol testers. We aim to raise awareness among all our customers, that is, an average of 2,500 to 3,000 people every weekend. We will promote the designated driver initiative by handing out the booklet entitled How to avoid a traffic accident and reflective keyrings featuring awareness messages, and giving discounts to those drivers testing negative in blood alcohol tests. Every weekend, an average of 500 blood alcohol tests will be carried out.



3. We will set up a road safety section on our website: http://www.salametro.com.
   According to our website statistics, we receive an average of 433 visits every day (3,031 every week); this figure should increase over the coming months with the launch of the new website. We will also publish, in a special section of our monthly Sala Metro News magazine, an article on road safety. This article will be written by a traffic police officer and road safety education trainer who is working with us and advising us on this project.