Young Marmalade is a unique car purchase and low-cost insurance scheme for young drivers. It works by liaising with car manufacturers and insurance companies to provide incentives for young drivers and their parents, enabling them to buy safer cars. The business is primarily Internet-based and operates with eight members of staff.

We are committing to the European Road Safety Charter through the Young Marmalade scheme aimed at young drivers.

Target group.
In the UK, one in five new drivers has an accident within the first 12 months. Our goal is to reduce this number by offering a combined car purchase and low cost insurance scheme specifically aimed at young drivers and their parents. By reducing the cost of insurance and using modern financing packages, a new, safer and more reliable car is within reach of many parents. Buying and insuring a Young Marmalade car has advantages over buying an older car and insuring it traditionally.

We are targeting at least 1% of the UK population of new drivers by supplying over 5,000 cars under the scheme per annum.

Impact of the scheme on road safety.
Apart from the opportunity to buy a new and safer car, a fundamental part of the scheme is additional driver training from professional tutors. This training is obligatory: if drivers fail to take this up within a reasonable time after taking delivery of their cars or passing the driving test, the insurance may be cancelled and they will have to find alternative arrangements.

Accidentology.
The Young Marmalade scheme will also contribute to accidentology by providing valuable feedback on attitudes of young drivers and crash statistics of the scheme’s participants. We will publish them on our website, which is visited by 500 people a day.

Commitment period: 1.7.2007 - 1.7.2010

Collaborators: car manufacturers, insurance and finance companies and, for driver training issues, we are looking to work with the government and other interested agencies and charities.

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