Young Marmalade supplies cars with modern safety features linked to low cost insurance, specifically to the young driver sector in the UK. Operating primarily via the internet, a small team of 8 has supplied over 1,000 cars in the first 3 years.
Young Marmalade renews their commitment to the European Road Safety Charter with the Young Marmalade scheme aimed at young drivers.
Young Marmalade is a cost effective scheme for selling new cars, with modern controls and safety technology, to young drivers linked to low cost insurance and compulsory additional training. Additional training comprises of a number of lessons that cover the more challenging aspects of driving that are not covered by the standard UK driving test. Better-trained young drivers in modern cars are a lower risk to themselves, their passengers and other road users.
In the UK, the average age of a first car is 13 years old and, typically, a young male driver is facing insurance premiums well in excess of £3,000. Young Marmalade will insure that same driver on the scheme for under £1,000 anywhere in the UK, making it possible to supply a safer, modern car together with insurance for less than the cost of traditional insurance on its own.
In the UK 20% of young drivers are involved in crashes in their first year of driving. However, by providing young drivers with newer cars with modern controls and additional driver training as with the Young Marmalade scheme; just fewer than 7% of drivers of the same age and experience are involved in crashes.
Promotion of the Young Marmalade scheme will continue via driving instructors, schools, and road safety teams. From January 2009, Young Marmalade is advertising to every new driver, offering free additional training, if they take up the scheme.
Target of our commitment
Over 5,000 new drivers in 3 years.
In the first 3 years over 1,000 young drivers have taken up the Young Marmalade scheme
Number of materials produced
1m in magazines and leaflets