This non-profit, public utility organisation provides social support and solidarity with the aim of "calling a halt to the road traffic massacre and ensuring justice for the survivors" through measures seeking to raise the awareness of society and institutions on the issue of road accident and justice, promote the application of existing norms, propose new legislation and provide assistance to the victims. The association covers the entire national territory with its over 70 local offices.
Pedestrians and cyclists are highly exposed to traffic risks.
To mitigate this phenomenon, we have come up with a project that will be entitled “Va di Moda la Sicurezza” (Safety is in Fashion). In order to carry it out, we will seek the support of the Family Advisory Office of the Region of Sicily.
The project will entail the making of clothing and accessories of materials which ensure the visibility of pedestrians in low visibility conditions and with designs and messages referring to road safety. The involvement of the Art Institutes of Messina and of young Sicilian designers (some one hundred young people) is expected.
In the month of July 2006, a fashion show of the models produced will be held in the cathedral square, Piazza Duomo, in Messina (the intention is to create a collection comprising at least 30 items of clothing). Bicycles will also be shown (some ten or so), equipped with rear and front reflectors as well as retro-reflectors on the wheel spokes. This initiative seeks to raise awareness of the importance of the visibility of road users.
During the event, films will be screened on prevention in general and in particular on safeguarding pedestrian lives. (We have not yet decided the number of videos that our staff will produce).
Some 10,000 flyers will be printed to launch the project, brochures on pedestrian and driver behaviour, and posters on the initiative, all of which will be distributed in community gathering places on Sicilian territory (schools, parishes and leisure facilities and establishments) in order to maximise interest in participation.
By the same token, we also intend to organise periodical press conferences to launch the "Safety is in Fashion" project, as well as round tables to discuss the project, its results and follow-up work. We are attempting to export this idea to the remaining places in Italy where our offices are operating, promoting collaboration with local institutions and companies.