RoadSafe's encourages and supports the development of partnerships between the motor industry and related companies, traffic engineers, the police, public health authorities and road safety professionals by providing access to the best available knowledge, promoting the safe system approach to safety management, the application of technology and encouraging improved education and innovation. Number of individual members: 4000. Number of professional members: 3000. Number of staff: 7
RoadSafe will renew its commitment to the European Road Safety Charter with the following actions:
1. Road Safety at Work: Driving for Better Business www.drivingforbetterbusiness.com is a programme to
raise awareness in the business community and public sector about the importance of work-related road safety, and the business benefits of managing it effectively; using advocates drawn from these communities. It brings together a network of employers - currently about 10000 increasing to 20000 in 2009 supported by our magazine and a monthly e-news letter.
2. Young Drivers and Riders: To encourage those responsible for educating the young to realise their role in reducing death and injury among young people aged 17 to 25 through the encouragement of programmes to reduce risky riding and driving, RoadSafe will build an alliance of organisations to:
Promote a more structured approach to learning to drive.
Promote greater parental involvement.
Promote the introduction of road user education into the secondary school curriculum.
Raise the standards of driver training
3. Safer Vehicles: To encourage the adoption of the development of safety features on vehicles as soon as they become available, in particular to encourage the rapid adoption of active safety systems and the development of pedestrian protection systems, RoadSafe will:
- Raise public awareness of new safety technologies
- Provide support material for industry road safety campaigns such as 'Choose ESC' http://www.chooseesc.eu/
- Promote the use of active safety systems and safety technology through the magazine and RoadSafe news.
- Provide generic information on active safety systems and safety technology to road safety professionals.
- Work to support eSafety Aware
4. Safer Roads: To highlight the success of advanced safety measures now being engineered into the road infrastructure on previously designated high-risk roads and encourage the adoption of such features on all roads, RoadSafe will:
- Support and promote EuroRAP.
- Actively support the Campaign for Safer Road Design http://www.saferoaddesign.com/
- Promote the adoption of engineering features which provide drivers with additional support.
- Raise awareness of the cost benefits of road engineering benefits at accident hot spots.
- Support and promote the work of expert engineers and roads police in this area
5. We will continue to organise the Prince Michael International Road Safety Awards. Underpinning the whole of RoadSafe's work this Road Safety Awards programme recognises innovation and achievement.
Sponsors include major motor manufacturers and research establishments.
Number of people targeted by our action: 10000
Number of materials produced (leaflets, etc.):
Magazine - three per year
Two monthly e-newsletters
Sponsorship of four conferences per year
Evidence to parliamentary committees
Response to Government Consultations
Annual road safety awards event